The main job of a broadcast: bring the customer back into the conversation. It is not just an informational message.

WhatsApp only lets you write to people who messaged you first or checked the opt-in box. That is not a downside — it is an upside. Those messages open at up to 98%, versus 20–30% for email. Your job is not to “blast everyone”. It is to pull a warm person back into a conversation.

STEP 1: Clean and split the list (15 minutes)

Do not send to everyone. Make 3 segments:

Hot — last 7 days: they wrote, but did not buy
Warm — last 30 days: they bought before, now they are silent
Sleeping — 90+ days: they were a customer, have not come back in a long time

Each segment gets its own copy. Companies lose money when they send one message to everyone.

STEP 2: Pick ONE reason, not five

Reasons that actually sell:

a personal offer (“your discount”)
urgency (“only until 23:59”)
a choice (“which color do you like more?”)
a game (“answer 1 question and get a gift”)
a comeback (“your size is back in stock”)

Do not mix them. One message = one button.

STEP 3: Write the first message as a question

Bad: “We have a -20% sale on everything, click the link”
Good: “Samat, your access to ban-free broadcasts ends tomorrow. Renew at 20% off?”. Add buttons: Yes, Remind me later

Formula:
Name + context (what they did) + a choice of 2 buttons

Why it works: when someone taps a button, a free 24-hour window opens. Inside that window you sell without paying for a template.

STEP 4: Add simple personalization

Most companies do not need complex AI. Three fields are enough:

name
last product or service
city or language

Example: “Hi, Aisulu. Your WABA broadcasts in Shymkent hit 42% opens last time. Want to run it again?”

STEP 5: The second step is the sale

As soon as they tap a button, send value — not a link:

Tapped “Yes” → a 15-second video or an image + a “Pay” button
Tapped “Show a case” → a short case + a “I want the same” button

Do not send a catalog. Give one next step.

STEP 6: Follow up after 20–23 hours

This is the main secret. 60% of purchases come from the second message.

Set an auto follow-up only for people who:

opened the first message
tapped a button
but did not buy

Copy: “Name, your discount expires in 3 hours. Want me to hold it?”

Send it within 24 hours — then it is free.

STEP 7: Track 3 numbers and improve them

Do not look at “delivered”. Look at:

Replies: how many tapped a button (normal is 15–35%)
Conversations: how many wrote something back (normal is 5–10%)
Sales: how many paid after the broadcast

If replies are low, change the first question. If conversations happen but sales do not, change the second step.

3 ready templates to start

1. For hot — last 7 days:
“Name, you asked about [product]. Until today I will include [gift]. Want it? Buttons: Yes / Show an example”

2. For warm — last 30 days:
“Name, your [product] is about to run out. Renew at -15% until 23:59? Buttons: Renew / No thanks”

3. For sleeping — 90 days:
“Name, it has been a while. Answer 1 question — which color do you like? A promo code for a reply. Buttons: Black / White”

5 beginner mistakes

Writing to people who did not opt in = a ban.
Sending a long text with no buttons.
Selling in the first message.
Sending the same thing to everyone.
Skipping the follow-up.

Send the first broadcast to 50–100 people from the “hot — last 7 days” segment, using this template. Look at the replies, then scale.