Products in WhatsApp.
Forma HomeBusiness account
Today
Does the Arc lamp come in two colours?
Yes. Which colour do you prefer?
Arc desk lampCream18,000 ₸
Arc desk lampTerracotta18,000 ₸
Good campaigns start a conversation.
Run targeted WhatsApp campaigns, answer customer questions, and track the sales that follow.
A campaign, continued.Example · Forma Home
1 of 9 · Product discovery
Interactive example
WhatsApp first. Your other conversations, too.
Connect the channels your customers already use.
Telegram
WhatsApp
Instagram
Website chat
Built for business growth
Make more of every customer conversation.
01 / Campaigns
Reach people already interested.
- Audience
- Asked about Terra vases in the last 30 days
- Recipients
- 1,240
WhatsApp opt-in · no purchase yet
Forma Home · WhatsApp
The Terra vase is back in stock. Want to see how it looks in a room?
Meta-approved template02 / AI and your team
Help interest become a purchase.
Will the large basket hold a throw?
Yes, it is 40 cm across. There is room for a throw and a couple of cushions.
From the Mora product detailsPerfect. I will take the set.
03 / Payment reminders
Bring unfinished orders back.
- Order awaiting paymentSora wall mirror · 42,000 ₸
- One hour later · No recorded payment
Need a hand paying for your Sora mirror?
- Payment recordedNext reminder cancelled42,000 ₸
04 / Repeat purchases
Give customers a reason to return.
Purchased 30 days agoLino cotton throw
A home for your Lino throw: the Mora baskets. Would you like to see the sizes?
Customer opted in to offers05 / QR codes
From your store to WhatsApp.
A customer scans the code and sends a question. You reply with the right context.
Forma HomeNeed a hand?
WhatsApp
WhatsAppQR code · Almaty shop windowEnquiry source saved
Forma HomeBusiness account
Today
Hi! I saw the Terra vase in your window. How tall is it?
26 cm. We can set one aside for you in the store.
Thanks! I will come by after six today.
Business analytics
From ad spend to recorded sales.
Examples from separate reports: Sources, Overview, Campaign analytics and Team.
Forma HomeDemo store · Fictional data
Last 30 days
Dashboard → Sources
- Revenue after refunds
- 1,152,000 ₸
- Confirmed sales
- 66
- Refunds
- 36,000 ₸
From sales recorded by your team or payment system.
Dashboard → Overview
Current periodPrevious periodDay of period · daily values
Which ads start conversations?
Compare spend and cost per messaging conversation.
- Ad spend
- $288
- Conversations
- 180
- Cost per conversation
- $1.60
| Ad | Conversations | Ad spend | Cost per conversation |
|---|---|---|---|
| Mora baskets | 90 | $126 | $1.40 |
| Terra ceramic vase | 60 | $108 | $1.80 |
| Lino cotton throw | 30 | $54 | $1.80 |
168 ad-sourced conversations captured in airi.chat. Meta and airi.chat count conversations differently.
What happens after sending?
Terra vase · 1,240 accepted sends
- Accepted
- 1,240
- Delivered
- 1,210
- Read
- 930
- Replied
- 248
Reply rate: 20% of accepted sends · ≈ $0.15 per reply · USD
How long do customers wait?
First response from a team member.
- Median wait
- Less than a minute
- 90% of replies within
- 3 min
Based on 840 measured first human replies. Excludes unanswered conversations; elapsed time.
Meta Ads → conversations → sales
Monthly attribution.
Report concept · Fictional data
Comparing June 2026 with May 2026.
June 2026May 2026
| Metric | June 2026 | May 2026 | Change |
|---|---|---|---|
| Ad spend · USD | $288 | $312 | -7.7% |
| Ad conversations | 168 | 174 | -3.4% |
| Confirmed sales | 24 | 22 | +9.1% |
| Net revenue · ₸ | 414,000 ₸ | 360,000 ₸ | +15% |
Full calendar months. Only sales linked to ad-sourced conversations; revenue is net of refunds. Ad spend remains in USD.
Illustrative excerpts from separate product screens, with fictional data.
A few practical answers
Before you get started.
The details you need to choose your next step.
What do I need to get started?
Create a workspace, connect a channel, and add the business information your team uses to answer customers. For WhatsApp campaigns, connect your business account and prepare an approved template.
Can I use my existing WhatsApp number?
You can connect an eligible WhatsApp Business number. Keeping the Business app alongside the platform depends on your account and Meta’s eligibility requirements. We can help you check before you connect.
Does AI handle every conversation?
You choose how AI is used. It can answer from your business knowledge or help prepare a campaign. Your team can take over conversations and review campaign drafts before sending.
Are WhatsApp message charges included?
Meta’s WhatsApp messaging charges are separate from your airi.chat plan. Check the pricing page for the workspace, channel, and usage limits included in each plan.
Do I need a CRM to use airi.chat?
No. You can start with connected channels, customer conversations, campaigns, and business knowledge inside airi.chat. A CRM is not required for these workflows.
Start with your next campaign
Make room for a better conversation.
Connect a channel. Bring your business knowledge. See how your team can work in airi.chat.